Adrian Carter directed this spot for Sharpe Blackmore Euro RSCG for the Toronto Sketch Comedy Festival. Produced by Greg Horton for William Cranor at Cartilage Digital, it was a quick turn around and a great success. Go to the festival next year if you missed it this year. Keep reading below to see the creative process for this spot, from storyboards to animatic to mock up and offline.
| Agency: Sharpe Blackmore Euro RSCG Art Director: Randy Demelo Copywriter: Brent Turnbull Creative Director: Ron Tite Associate Creative Director: Mike Wilson Producer: Barb Gibson Client: Paul Snepsts, Toronto Sketch Comedy Festival |
| Production: Cartilage Director: Adrian Carter Executive Producer: William Cranor Producer: Greg Horton Director of Photography: Ray Dumas Editor: Mark Hajek Transfer: Alter Ego Talent: Mark Andrada |
Special thanks to Jim at New College Cleaners – Jim, don’t change a thing! This commercial was shot at our local dry cleaner on the north edge of Kensington Market. Jim was kind enough to move his business to the street while we shot. He collected garments on the sidewalk all day.
Here are my original storyboards.
This is a mock up after the location scout.
This is a rough cut straight out of my mind.
Here is the Director’s cut.